Founding Member Pricing — $19/month — Lock in this rate forever
AI-Powered Coaching

Your personal coach to
eliminate cravings, lose fat,
and retain muscle!

Daily personalized support to end food cravings and overeating — powered by everything I learned losing 115 pounds and keeping it off for over a decade.

Start Your Reset →

$29/mo $19/month · Founding Member Rate

Cancel anytime · Locked in forever

Ben before and after losing 115 pounds - 300 lbs on the left, 185 lbs on the right

Ben before (left) and after (right) losing 115 pounds

115 lbs
Lost
11 months
Duration
10+ years
Kept it off

A stranger called me a “fat ass” at a gas station. He wasn’t the first.

The year was 2009. I was 23, sitting in my car at the gas station sipping a Diet Coke. Two guys walked past and one muttered it loud enough for everyone pumping gas to hear. His friend chuckled. My friend came back to the car, stunned. But for me — it was a regular occurrence.

I weighed 300 pounds with no intent to shrink. I was sick, lost, and convinced it was my fault. My weight had oscillated between 245 and 300 for years, peaking in July 2012.

By summer 2013, I weighed 185 pounds — 115 pounds lighter — after 11 months. In the years since, I’ve kept it off and pursued physical challenges I never dreamed possible.

You assume you are NOT meant to feel and look good, and so you don’t. This is bullshit — you deserve health and happiness as much as anyone else.

It took me 4 years and more than 10 failed attempts before I figured out what actually worked. I’ve spent years thinking about how to package everything I learned — and I realized the hardest part isn’t knowledge. It’s having support in the moment when cravings hit.

That’s why I built an AI coach trained on my entire framework. It knows what I know. It’s available 24/7 — at 2am when you’re staring at the fridge, or at lunch when you’re about to make a choice you’ll regret. Always there, never judging.

The framework behind the AI

Your AI coach is trained on the three core lessons that enabled my fat loss — and the detailed systems behind each one.

1

It’s 90% Nutrition, 10% Exercise

You cannot outwork poor nutrition. During my 115-pound loss, I didn’t step foot in a gym. Not once. The AI coach focuses on what actually moves the needle — helping you find the foods and eating patterns that work for YOUR body, not generic meal plans.

2

Fat Loss ≠ Weight Loss

Stop chasing a number on the scale. The coach helps you focus on the signals that matter — energy, how clothes fit, craving patterns — not daily weigh-in anxiety. Fat loss comes in waves. The AI helps you stay consistent through the plateaus.

3

The Battle Is Mental

Cravings, binge eating, emotional eating — all triggered by signals in your brain. The coach helps you recognize patterns, intervene in the moment, and build awareness that reduces their power over time. This is the part nobody else teaches.

What Ozempic can’t teach you.

Millions are now on GLP-1 drugs like Ozempic, Wegovy, and Mounjaro. These drugs suppress appetite — but they don’t teach you how your body actually works. When people stop (and most eventually do), the cravings return because the underlying patterns were never addressed.

Appetite Reset teaches you to do naturally what GLP-1 drugs do chemically — quiet cravings, understand hunger signals, and build a relationship with food that doesn’t require a $1,000/month prescription.

Whether you’re considering GLP-1 drugs, currently on them, or looking for an alternative — this coach gives you the skills that last.

AI coaching that actually helps

Not a generic chatbot. A coach trained specifically on sustainable fat loss and craving elimination.

💬
Step 1

Daily Check-ins

Start each day with a quick message. How are you feeling? What’s on your mind? The coach learns your patterns and adapts to you.

🚨
Step 2

Craving Interventions

Text the coach when cravings hit. Get real-time support to understand the trigger and make a better choice — right in the moment.

📈
Step 3

Pattern Recognition

Over time, the coach identifies your triggers — times of day, emotions, situations — and helps you build systems to address them.

Everything included

🕐

24/7 Availability

Text your coach anytime — 2am fridge moments, lunch decisions, weekend temptations. Always there.

🎯

Personalized Guidance

The coach learns your patterns, preferences, and triggers. Advice gets more tailored the longer you use it.

🍽️

Nutrition Support

Not a rigid meal plan. Help finding what foods work for YOUR body and YOUR life.

🧠

Emotional Eating Help

Recognize the patterns behind binge eating and emotional cravings. Build awareness that lasts.

📊

Progress Tracking

See your patterns over time. Understand what’s working and where you’re getting stuck.

🔒

Private & Judgment-Free

No human sees your conversations. Be completely honest about what you’re struggling with.

Compare your options

Appetite Reset
Human Coach
Available 24/7
In-the-moment craving support
No scheduling required
100% judgment-free
?
Monthly cost
$19
$200-500+

Frequently asked

How is this different from ChatGPT?
Generic AI knows about weight loss in theory. Appetite Reset is trained specifically on the framework and methods that helped me lose 115 pounds and keep it off for over a decade. It understands the mental and emotional side of cravings — not just nutritional facts you could Google.
Can an AI actually help with cravings?
Cravings are triggered by patterns — emotional states, environments, times of day. An AI coach available 24/7 can intervene in the moment when cravings hit, help you recognize patterns over time, and provide consistent daily accountability that even the best human coaches can’t match (because they sleep).
What if I’m on a GLP-1 medication?
Appetite Reset complements GLP-1 medications by building the behavioral and mental skills the drugs don’t address. Whether you’re considering starting, currently using, or planning to stop GLP-1 drugs, these skills are essential for long-term success.
Do I need to follow a specific diet?
No. The coach helps you find what works for YOUR body. Keto worked for me, but it doesn’t work for everyone. You’ll develop your own approach — not follow someone else’s prescriptive meal plan.
How do I access the coach?
Via text message or web chat — whichever you prefer. Message anytime, get a response within seconds. No app to download, no calls to schedule.
What’s the founding member rate?
Founding members lock in $19/month forever. The price will increase to $29/month (or higher) after we exit the founding period. Your rate never changes as long as you stay subscribed.
Can I cancel anytime?
Yes. Cancel with one click, no questions asked. If you rejoin later, you’ll pay whatever the current rate is at that time.

Ready to quiet the cravings
for good?

Get 24/7 AI coaching trained on everything I learned losing 115 pounds. Available whenever you need it — even at 2am.

Start Your Reset →

$29/mo $19/month · Founding Member Rate

Cancel anytime · Rate locked forever